British footwear brand Hi-Tech is returning to tennis with production of a new range of tennis shoes and a partnership deal with the Lawn Tennis Association (LTA). According to the deal, Hi-Tech will be the LTA’s ‘Official Partner’ from January 2005, supplying footwear for tournament ball boys and girls, officials and LRA coaches.
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The new shoes will incorporate the Hi-Tec V-Lite Extreme Custom Fit, which integrates technologies already present in the brand’s golf and outdoor collections. Marketing manager of Hi-Tec, Simon Bonham, said: “Our new association with the LTA and long-term commitment to the sport highlights our dedication and determination to cement Hi-Tec’s position in the tennis footwear market.”
The company has over 30 years’ experience in sports related performance footwear, and has sold 250 million pairs of shoes worldwide. Of these, 30 million pairs have been designed for court related activities.