Harvey Nichols has launched a new Christmas campaign, named “Could I
be Any Clearer?” to ensure its customers they get exactly what’s on their
wish list this holiday season, following its highly successfully
“Sorry I spent it on myself” campaign last year.
The British store department group has introduced a series of
personalized Christmas cards which let their customers be very
specific in concerns to their holiday wish list. Shoppers can now go
online and design their own holiday card, which can be tailor made to
contain details of the exact gift they would like to receive from the
cards recipient.
Harvey Nichols is also offering a generic paper version of the cards
for sale in store, which tells its recipient that the sender would like
“a designer outfit from Harvey Nichols that’ll bring traffic to a
standstill,” or “a little designer number from Harvey Nichols that’ll
make all [their] mates sink to the floor and weep with envy,” for
Christmas.
The premium department store has teamed up with advertising agency
Adam & Eve DBB once again to create an online short film, which shows
a niece using the card to inform her well meaning elderly aunt what
she would like for Christmas.
The paper cards retail for 6 pounds for six generic cards and will be
sold in all UK Harvey Nichols stores in the run up to Christmas.