WWE issued the following press release on Monday:
DOSOMETHING.ORG AND WWE TAKE ON BULLYING FOR SECOND STRAIGHT YEAR
New York, NY – August 3, 2015 – DoSomething.org, one of the largest global organizations for young people and social change, and global entertainment company WWE and its Be a STAR anti-bullying initiative, are teaming up for The Bully Text: Superstar Edition. The campaign, now in its second year, gets young people to take action around bullying by playing an SMS text message game.
From today until Monday, August 31, young people can virtually work their way through six levels of scenarios with guidance from WWE Superstars and Divas, including Roman Reigns®, Dean Ambrose®, Paige®, Natalya® and Alicia Fox®. Then, each player is given options to stand up and speak out against bullying. For example, “You sit behind Roman. Someone in the back of the bus keeps throwing paper airplanes at him. Do you A) Play it cool- it’s not your fight or B) play Superman?” Along the way, players will see how their anti-bullying skills compare to others, and ultimately whether they’ve earned the WWE World Heavyweight Championship title in bullying prevention. Every player will also receive the chance to win a Be a STAR rally at his or her school or community center.
“WWE’s massive reach and stellar talent have helped us activate thousands of young people around anti-bullying,” said Naomi Hirabayashi, chief marketing officer at DoSomething.org. “We’re excited to rally WWE fans around this issue for year two to make it bigger and better than ever!”
“We are proud to once again partner with DoSomething.org and provide thousands with resources to help put an end to bullying in their communities,” said Stephanie McMahon, WWE Chief Brand Officer. “Utilizing our global assets and larger than life WWE Superstars and Divas, we are confident that this campaign will help educate young people on the dangers of bullying and encourage them to stand up for themselves and others.”
In 2014, nearly 100,000 young people played the Bully Text game. To play Bully Text this year, text BULLY to 38383 or visit DoSomething.org/bully*.
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