Buried in Facebook’s announcement that Cambridge Analytica had improperly gathered data from up to 87 million users—rather than the previously reported 50 million—was the stunning admission that “malicious actors” exploited the social networking site’s search features to collect information from “most” of its two billion users.
The detail was pointed out on Twitter by Wired journalist Matt Burgess, among others:
“Until today, people could enter another person’s phone number or email address into Facebook search to help find them,” Facebook’s chief technology officer Mike Schroepfer wrote in a company blog post on Wednesday. “Given the scale and sophistication of the activity we’ve seen, we believe most people on Facebook could have had their public profile scraped in this way. So we have now disabled this feature.”
In other words, Facebook leadership believes that over the course of several years, these “malicious actors” utilized the now-disabled search features to collect whatever personal information that most of its users had sometimes unknowlingly set to “public.”
As the Washington Post explained:
“We didn’t take a broad enough view of what our responsibility was and that was a huge mistake. It was my mistake,” Facebook CEO Mark Zuckerberg said on a conference call with reporters on Wednesday.
This admission comes as Facebook faces heightened scrutiny over the Cambridge Analytical scandal, which has raised widespread concerns about digital privacy. In what had been called the social media company’s “largest-ever data breach,” a series of investigative reports last month revealed that Cambridge Analytica—a political consultancy data firm hired by then-candidate Donald Trump and other GOP politicians—exploited Facebook to secretly harvest personal information from millions of Americans.
In response, digital advocacy groups have demanded that Facebook leadership immediately notify users whether their data was collected by the firm, and the Federal Trade Commission has launched a probe of the company, which expanded public awareness of the issue and caused some users to realize for the first time the “creepy” reach of Facebook’s data collection.
“This is a crisis of trust. Mark Zuckerberg needs to demonstrate that Facebook users’ wellbeing—not Facebook’s profit line—is the company’s number one priority,” Kurt Walters, campaign director at Demand Progress, said Wednesday. “Facebook must stop the foot-dragging and immediately alert everyone whose personal data was compromised by Cambridge Analytica or other third parties.”
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Next week, Zuckerberg is slated to testify before the U.S. House Energy and Commerce Committee, as well as a joint hearing of the U.S. Senate’s Judiciary Committee, and Commerce, Science, and Transportation Committee to discuss protection of users’ personal data.