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UAE’s first business unified communication service launched

Dubai: Etisalat on Monday announced the launch of a cloud-based business unified communication and collaboration service, ‘CloudTalk’, for small and medium businesses and enterprise customers in the UAE.

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The telecommunications company said that had partnered with US-based Ribbon Communications for the new cloud based programme, which would provide its customers with a secure, scalable and cloud-native business communication and collaboration solution.

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“The agile, secure, and cloud-based solution will be beneficial for businesses looking to simplify their complex communication infrastructure,” said Salvarod Anglada, Etisalat’s group chief business officer.

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“The launch of this unique platform enables Etisalat to be a single provider for cloud telephony, offering comprehensive tools at a viable price,” he added.

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According to Etisalat, the service will work as a pay-as-you-go model and will be delivered over a carrier-grade cloud private branch exchange.

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Patrick Joggerst, chief marketing officer and executive vice-president, Business Development of Ribbon Communications, said the group was happy to partner with Etisalat in its digital transformation.

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“Our cloud-native solutions help enable the intelligent and secure real-time communications solutions today’s businesses are embracing.

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“We are proud to support this ambitious new undertaking as Etisalat continues to showcase its leadership position in digital transformation.”

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