Hyderabad: Three kg onions trumping a free trip to Goa, sounds incredible but is true.
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With onion prices at all-time high in most parts of India, a leading online bus ticketing marketplace included the commodity in the list of prizes for customers booking the ticket on its platform.
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Other prizes on Abhibus.com were an all-expense paid trip to Goa, an iPhone or an e-bike.
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AbhiBus was surprised to find that more people were opting for onions than a trip to Goa.
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AbhiBus decided to make this interesting offer, as the onion prices in some parts of the country crossed Rs 200 a kg and social media went in overdrive with memes and jokes on surging rates.
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More than 54 per cent opted for onions as their prize ever since the offer was made on December 10. The Goa option received 46 per cent response.
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“That customers are willing to place their bets on onions over trip to Goa or other aspirational options, reflects how the pod shaped their daily lives,” Abhibus said.
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Before this, whenever AbhiBus ran an offer that had Goa trip as an option, it always trumped all other prizes. But it’s the first-time that consumers have relegated Goa to the second spot.
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Every day AbhiBus will announce 20 lucky winners and deliver the ‘jackpot’ (3 kg onions) to their homes.
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According to the company, anyone booking tickets on www.abhibus.com till December 15 can enter the contest by selecting their preferred option.
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“AbhiBus is constantly innovating to provide customers with solutions and offers that meet their ever-changing needs, including making travel a fun and enjoyable. Our priority is to keep the customer in the centre to offer strong customer support,” said Rohit Sharma, COO AbhiBus.
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“The contest around onion is an example of the customer-centric approach and the response we are getting testifies our ability to meet customer needs,” he said.
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