Diesel, the Italian denim and lifestyle brand has opened its London’s flagship store on Bond Street. The gorgeous boutique, which was previously taken up by Loewe, has over 5,000 sq ft of space, which from its corner shop window, isn’t so obvious.
The ground floor stocks Diesel accessories – a birdcage and quirky trinkets line the windows – as well as footwear from Diesel Style Lab. The first floor sells mens and womenswear and the denim ranges. A new jewellery line is to be available imminently and was launched in the press this month.
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