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Los Angeles-based brand Athletic Propulsion Labs (APL) has launched a
sustainable apparel collection with The Woolmark Company, following the
success of its at the end
of 2018.
The athleisure brand states that its 10-piece capsule collection is the
“most sustainable and luxe apparel line to date” and blends performance and
fashion using Australian Merino wool making the pieces breathable, odour
resistant, quick drying, and soft, as well as offering increased fibre
strength for longer-lasting wear for more sustainable investment pieces.
The range for men and women has been designed to offer comfort and
performance to take consumers from “travel to training” and includes
wool-blend jackets, running shorts, trousers, T-shirts, hoodies, as well as
a cowl neck top and a crop top for women.
“With the APL x Woolmark apparel collaboration, we looked to further
solidify ourselves as leaders and originators of the luxury performance
category,” said APL co-founder Adam Goldston in a statement. “We took
arguably the world’s finest super fibre, Merino wool, and used it as the
foundation to create this beautiful and functional collection that you can
use in all aspects of your life from travel to training.”
APL co-founder Ryan Goldston added: “As the brand that pioneered the
luxury performance category, we felt that the super fibre wool would be an
amazing foundation for building a unique apparel capsule collection. Our
pieces can be worn in all different aspects of your life because of the
performance benefits of Merino wool, in combination with its luxurious feel
and texture. We’re excited to see the customers responses to the products
because as soon as they put them on, they’ll see how amazing each garment
is.”
Images: Courtesy of Athletic Propulsion Labs/The Woolmark Company